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It’s on! Cycle World Magazine Adventure Challenge is going to change social media forever, sell Honda Motorcycles and make John Lewis famous.

So said the headline on the top of, and the Wall Street Journal west coast print edition….there was also a follow up article in Cycle World Magazine profiling my motorcycle collection as I am interviewed by Pierre Terreblanche. ┬áThen Charley Boorman texts me asking if I can go with him to deliver medical supplies on BMWs in Africa, all of it shot and edited by a small team of videographers and a sound crew.

Honda Motorsports gave bikes to me and 5 of my best friends.

«Alarm goes off»

5:10 am

Me with bedhead….

running shoes on and out the door….

  1. johndlewis posted this